ISTD - A Quick Tutorial With Sally

I have just popped into uni in a bid to sort out the legibility of purchasing Recife's fonts and check over a few legal fineprints with Sally. I took in my notes so far about the ISTD brief too to see what her thoughts were on the general direction and what I wanted from it.

In deciding to do the 'Type Factory' brief I feel a little hindered but also better off. I feel hindered because it is an identity brief and for experimentation purposes it's not going to be that fun. It's not something like the '30 Seconds' brief where the outcome can literally be anything because the title is so abstract. But, I feel better off because the brievity of such briefs would give an unsubstantial amount of backwork, for me personally anyway. I could probably get the '30 Seconds' or the one with posters of two songs briefs done in a week and would probably do that because I know my own laziness. With the Type Factory brief however the potential to expand into a great dirty wedge of work is great. There is your basic identity stuff like logos, colour choices, products etc, but it can be expanded. Things from other briefs can be involved such as type with environment.

Overall, there's a lot more portfolio-able things to include in this brief which is why I keep wanting to choose it but something in me keeps putting it off because it's just so serious. Maybe I'm actually just putting off becoming a true designer. Or scared of it? The comfort of making a shoddy piece of work at uni is the safety net that it won't correlate to my wage packet. This ISTD brief is something towards a signifier of how I will actually fare outside in the 'big, wide world'.

To be quite honest, I'm excited but bricking it.